Blog

30 June 2017

Ginsters: Real, Honest Brand

Ginsters: Real, Honest Brand

Pasties, rebrands and missing udders. Fancy a read?No doubt you, like many, feel the pressure of competition is only getting greater. More suppliers crowd the market and new global supply chains take over local markets while technology gives customers greater power than ever. We’re all in the same boat.One of the questions we hear a lot from marketing teams is: “How can I build a brand that isn’t focussed on price?”. It’s a question that takes a lot of thought and strategy, because at the end of the day you’ve...

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18 April 2017

Timpson: Marketing lessons from a non-marketer

Timpson: Marketing lessons from a non-marketer

How to learn from someone who says he doesn’t do marketingIt’s not unusual to hear of savage slanging matches between the various camps of a business. Perhaps none more so than those targeted at that poor blighted department: marketing.Marketers like us often feel a bit intimidated and looked down on. Sure, there are some awful examples out there and that’s inexcusable. But what about the countless hours of honest hard work that great marketers put in every day? For sure, marketing is massively misunderstood.There are even some people who have...

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14 March 2017

White Cross Vets: Everyone can be extraordinary

White Cross Vets: Everyone can be extraordinary

Why finding your point of difference isn't as complicated as you thoughtDo you find it’s a struggle to stay competitive, differentiated and unique in a well-saturated market? Bearing in mind the fast pace of marketing (and every area of business), you're not alone.Being exceptional as a brand isn't something you can leave to chance. It’s often thought that you have to have an innovative, ground-breaking product to really stand out from the crowd. And that’s fine if you're either a huge company with a whopping budget for continuous R&D or...

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1 November 2016

November Spotlight - The Laminates

November Spotlight - The Laminates

The Lamination - protective and tactileWe’ve already written about our favourite laminate – we just couldn’t resist! The soft-touch has taken the industry by storm and is adored the world over.But there are other laminates around that are just as popular… and some even more exotic!First though, let’s have a quick look at the two most common types of lamination because that’s what you’re most likely to be able to relate to. Gloss lamination and Matt lamination does pretty much what it says on the tin but it’s more than just...

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18 October 2016

Charles Tyrwhitt: Doing things properly

Charles Tyrwhitt: Doing things properly

The more you focus, the better you'll do  Being a retailer these days isn’t easy. Price wars, uncertain economics and globalisation give a new twist to the selling environment. But there are plenty out there who have made it work and done a remarkably good job of it too.The secret is to make yourself outstanding. Some, like Uber and Dyson for example, do this through innovation in product that is way ahead of everyone else.Others achieve this through the customer experience. Good service in itself is difficult to use as...

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4 October 2016

October Spotlight: The Emboss

October Spotlight: The Emboss

Embossed Printing - adding a third dimensionWe’re often asked by marketers like you: How can we build brand engagement cost-effectively? Our answer is simple: You need your clients to interact with your brand.By interacting we mean they must actively do something with your brand to establish it in their memory. We believe that by using more than one of the senses to interact, your brand will be memorised much more readily.So which senses can you use? To start with, here’s the full list:SightSoundScentTasteTouchTaste is always a difficult one (unless your...

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20 September 2016

Tyrrells Crisps: Digging for victory

Tyrrells Crisps: Digging for victory

Jumping on the Home-Grown bandwagonSometimes, things can happen that give you a hefty shake. You look at yourself and wonder why you hadn’t seen it coming. It’s the same in business and in 2016 – AKA ‘the year of uncertainty’ – we could say that there’s been more of this than ever. It’s unlikely to change though, so there really isn’t much point in sitting back and hoping things will get better soon. That’s not what builds a great brand.Success is about taking adversity on the chin and turning it into...

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6 September 2016

September Spotlight: The Gloss Coating

September Spotlight: The Gloss Coating

The Gloss Coating – secretly awesome  Glossy print is generally consigned to cheap, throwaway flyers these days. But we’re now seeing a revival with a modern twist.Gloss paper in itself is mostly (and yes, I’m stereotyping here!) seen to give a cheap and cheerful image. Gloss lamination is similar. But halfway between these two is the little-known yet stunning gloss coating.Without going into the nitty gritty right here and now, coating is just like a varnish; applied to the printed surface of the paper to protect and enhance the finished...

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