HOLIDAY COTTAGE DIRECT MAIL
Case Study - Self Catering Cottages Tourism Direct Mail printing of Flyers from Newton Print

Brief

The holiday cottage industry in South Devon is competitive and full of opportunities.  You have to be ahead of the game to win.  Our client asked us to help them fine-tune their targeted offerings to existing customers to help them maximise return visits.

Action

Our client had an extensive database which we worked on together to find the data we needed.  We then used this data to personalise each mailer automatically via our software, so that each mailpiece was unique.  Data we used included the front image (dependent on previous holiday destination), pet or child requirements, holiday frequency and family size.

Specification

Title: Personalised Direct Mail Leaflet
Size:160 x 160mm, 6pp
Print:  Indigo Digital Process
Materials: 250gsm silk
Finishing:Roll-folded