L'OREAL LOOK BOOK
Case Study - Wiro bound L'Oreal Look Book with Newton Print

Brief

"L'Oreal are stylish, they are arrogant, they are French. You must make sure this is the basis of their Look Book." These are the instructions we received from the publisher - they needed an odd-sized book with thick, high-gloss pages.

Action

Our recommendations for this project had to be strictly followed, although we were given liberty in using our expertise to create something special. 400gsm silk art board, printed on our high-quality litho presses with an overall gloss lamination gave the images clarity and definition. This also lent the whole book a rigidity well above standard publications. 

Wiro binding (using a silver wire) finished the book nicely and complemented its stylish yet simplistic design. It also doubled up as a practical way for end users to turn pages freely.

Final delivery involved 14 countries across Europe and the rest of the world, as well as liaision with representatives in each country to distribute the books within the timeframe.

Result

“Just received the Summer Look Books for L’Oreal: GORGEOUS! Well done Simon and thank you; it is not easy to please L’Oreal but they are delighted!”

Specification

Title:L'Oreal Summer Look Book
Size:230 x 200mm
Print:  CMYK Litho Process
Materials: 400gsm silk
Finishing:Gloss laminated both sides, wiro bound with silver wire