LANGUAGE SCHOOL PORTFOLIO
Language school portfolio printing case study with Newton Print

Brief

This high-class International Language School Group had a clear aim; to produce the best brochure in its class within a defined budget.  Between us, we needed to come up with solutions that would combine eye-catching creativity with an easy-to-use format for international students.

We had to consider 4 key areas:

  • Paper: Not too weighty for postage, but still thick enough to prevent show-through
  • Two versions: Adults and Young Learners versions
  • Multiple sections: A clear overview of each school to prevent confusion
  • Competition: Cluttered marketspace for our client to stand out in
  • Durability: Word-of-mouth is important in this industry, so the brochure had to withstand several owners

Action

Through the year, we sat down with their in-house design team to explore every opportunity.  This is what we came up with:

  • Paper: 130gsm silk provided a perfect balance
  • Two versions: We decided on a flip-over style; the front two-thirds for Adults and the back third (upside down and starting from the back cover) for Young Learners, with a thick card separating the two
  • Multiple sections: Stepped Index Tabs offered the perfect solution, as well as half-depth translucent divider pages between each section
  • Competition: A 210 x 210mm square format with Spot UV stood out nicely from the other A4 brochures
  • Durability: Anti-scuff laminate to the cover prevented fingerprints and scratches

Result

This says it all:

"It was a pleasure to be able to place our orders for the complete suite of materials with Newton Print this year. The quality this year is even better than before and has been commented on.  Indeed, we were told at the recent sales fair that we have the ‘best brochure in the business’, and that could not be achieved without your high quality print and finishing."

Specification

Title:Main Brochure
Size:210 x 210mm, 150pp + cover
Print:  CMYK Litho Process
Materials: Covers: 350gsm; Text: 130gsm silk; Tip-ins: Translucent
Finishing:PUR Bound, stepped index tabs, anti-scuff lamination, Spot UV
Portfolio printing case study with Newton Print

“We know that our brochures are quite complex, but we are confident that Newton Print will always come up trumps despite tight deadlines. Everyone is delighted with the finished product, and we would like to thank you for the excellent quality of print and finish that you have achieved again this year."

Tristram (Language School Group, Devon)