A Westcountry design agency with plenty of kick yet not ashamed of their country bumpkin heritage. This was what we were presented with. They're creative, they're ambitious, they're bold. A branded lunchbox tin full of promotional goodies? Just the ticket.
This part of the plot was intended to look like a good old ham-and-cheese sandwich.
Throughout the next few weeks, we researched almost every option on the planet. Finally, after many late nights and fiddly test runs, we settled on this: the Sandwich Pad. We printed an image of a bread slice, then collated them into stacks with 3 layers of coloured sheets in the middle (green, yellow and pink to represent lettuce, cheese and ham). Then we cut the stacks into individual squares, glued one edge to create a pad and finally ram-punched each one to create the sandwich shape. Ingenious, isn't it?
Our client was rapturous (and so were we). As a result, they won literally dozens of juicy contracts and also became a talking point in the design-agency world. (In fact, we were asked a few times out of the blue 'Have you seen the sandwich pads from Core?' It may sound a little narcissistic, but we took great pleasure in replying 'Yup, before you ever did. We produced 'em!')
|Size:||120 x 145mm|
|Print: ||CMYK Litho Process|
|Materials:||Bread: 80gsm white bond; Fillings: 80gsm tinted|
|Finishing:||Collated, glued and ram-punched|