SERVICE PACKAGE BROCHURE
Case Study - Foil block, spot UV and anti-scuff lamination Service Package Brochure printing with Newton Print

Brief

This was a design and print challenge that we couldn't refuse - "Create for us the best brochure that will combine stunning visuals with beautiful execution that we can present to prospects such as John Lewis, Selfridges and Jaguar with the confidence that it will help us secure the order."  Our customer provide serviced fire and security contracts to some of the largest companies in the UK.

Action

We had to bear in mind their key target industries: retail and department stores, leisure complexes, supermarkets, warehouses and manufacturing plants.  This brochure had to appeal to the elite of British establishments all in one tidy, glamorous presentation.  In addition, we were asked to specify the four tiered service contract packages: From the exclusive Diamond, through Emerald and Sapphire to the basic Ruby.  

Creative concepts involved background research to explore the market and find key differentiators.  Our creative team collaborated with our masters of print to agree on the perfect blend of creativity and bold statements, pouring over scores of ideas and thought processes before the initial visuals were presented.  The various print processes agreed included Spot UV, anti-scuff laminate, foil block, metallic ink and translucent paper.

Result

“Thank you for your hard work and inspiration in creating our Service Package brochure. Your creativity is genius – your ideas just kept on coming! The way you took on our brief and transformed it into a truly stunning brochure is why we consider Newton Print to be the best in the business. I really appreciate your hand-holding, personal approach to make the whole process effortless for us. We have definitely noticed the positive difference in securing new deals.”

Specification

Title:Service Package Brochure
Size:A4 landscape, 16pp + cover
Print:  CMYK Litho Process + 2 Spot Metallic Colours
Materials: Covers: 350gsm; Text: 200gsm silk; Translucent section
Finishing:Stitched, anti-scuff lamination, Spot UV, foil block