EMBOSSING & DEBOSSING: A THIRD DIMENSION
There's a lot to be said for that 'second touch'; the little stand-out details that have your customers pausing and reaching out to handle your literature again. Embossing is unquestionably the most suave way to achieve this.
Embossing works is a similar way to foil blocking, except that the die is stamped a bit harder and there is no foil involved. The die is stamped onto the sheet from either behind to create the impression for embossing or from the front if debossing.
The obvious application of embossing is, of course, to emboss your logo and this works really well. But if you want to make a real impact, read on...
Your literature can become a work of art when you emboss an area that doesn't follow the lines of the print, so you could emboss the shape of your logo down in the bottom corner of an image, for example. This is known as 'blind embossing'.
Then there's debossing printing. Whereas an emboss is raised up from the surface, a deboss is pressed in to sink slightly lower.
It's all a bit difficult to explain in words though, so if you're confused, intrigued or just want to know more about embossing printing and debossing printing, ask for a sample or call us for more information. We’re always on hand to help.