Blog

5 January 2018

Boden: Ugly building, nice clothes

Boden: Ugly building, nice clothes

Ugly Building, Nice ClothesThat headline is the inscription used on the signage outside Boden’s headquarters; a humble, unassuming industrial building in West London. It’s a bit of a symbol for the entire brand; humble, unassuming yet very friendly and welcoming.Boden has intrigued me for years: what is it that such a personable, approachable brand has done so well to make it such a success?I’m sure most reading this will have had some sort of touchpoint with the Boden brand over the years; maybe you’re a customer and see their brilliant...

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8 September 2017

Pret: Making you feel good

Pret: Making you feel good

Waiting times, guacamole and fast horses. Over to you...It’s midday in the city, you’ve had a rushed morning and it’s time to find lunch. As always, there’s a plethora of options to choose from: the tried-and-trusted McDonalds? Or do you want to spend a bit more time in a real restaurant? Maybe you’ll go for the quick-and-easy Sainsbury’s Meal Deal because… well, it’s easy.Whether you’re a city resident or a visitor, you’re sure to have faced this scenario at some point. And just as likely, you will have chosen the...

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28 July 2017

Marketer Hub Press Release

Marketer Hub Press Release

Marketer Hub Event June 2017Looking for inspiration, advice or just a friendly bunch of people to talk marketing with? Then look no further! We've recently launched Marketer Hub Events which include a roundtable networking session every few months for marketers in the South West, in partnership with the international brand Protexin, based in Somerset. Our inaugural event was held on Monday 19th June, a beautiful hot summer morning which found us in the middle of the rolling Devon countryside. We were, in fact, all sitting round a table at the gorgeous Muddifords...

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14 March 2017

White Cross Vets: Everyone can be extraordinary

White Cross Vets: Everyone can be extraordinary

Why finding your point of difference isn't as complicated as you thoughtDo you find it’s a struggle to stay competitive, differentiated and unique in a well-saturated market? Bearing in mind the fast pace of marketing (and every area of business), you're not alone.Being exceptional as a brand isn't something you can leave to chance. It’s often thought that you have to have an innovative, ground-breaking product to really stand out from the crowd. And that’s fine if you're either a huge company with a whopping budget for continuous R&D or...

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18 October 2016

Charles Tyrwhitt: Doing things properly

Charles Tyrwhitt: Doing things properly

The more you focus, the better you'll do  Being a retailer these days isn’t easy. Price wars, uncertain economics and globalisation give a new twist to the selling environment. But there are plenty out there who have made it work and done a remarkably good job of it too.The secret is to make yourself outstanding. Some, like Uber and Dyson for example, do this through innovation in product that is way ahead of everyone else.Others achieve this through the customer experience. Good service in itself is difficult to use as...

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20 September 2016

Tyrrells Crisps: Digging for victory

Tyrrells Crisps: Digging for victory

Jumping on the Home-Grown bandwagonSometimes, things can happen that give you a hefty shake. You look at yourself and wonder why you hadn’t seen it coming. It’s the same in business and in 2016 – AKA ‘the year of uncertainty’ – we could say that there’s been more of this than ever. It’s unlikely to change though, so there really isn’t much point in sitting back and hoping things will get better soon. That’s not what builds a great brand.Success is about taking adversity on the chin and turning it into...

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2 August 2016

August Spotlight: The Foil Block

August Spotlight: The Foil Block

Foil Printing - catching the limelight August brings with it that wonderfully relaxed holiday atmosphere. Sun, sea and sand. As I write this, the first of the summer air shows is beginning on the South Devon seaside. Red Arrows roar overhead, glinting in the bright sunlight. It’s this eye-catching feature that is the focus of our blog this month, with the stunning foil block used to highlight the Red Arrows on our August calendar page. Foil blocking is one of our favourite finishes, it’s become increasingly more affordable with our new technology and...

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19 July 2016

Häagen-Dazs: Using perception to sweeten the taste

Häagen-Dazs: Using perception to sweeten the taste

An old-age disruptor in the new-age style  It’s one of the myths we marketers have to constantly educate against - the mistaken belief that marketing is a showbiz cover-up, an art of deception.True marketing is absolutely the opposite; it’s the highly skilled craft of managing perceptions (amongst lots of other things).One of the greatest examples of this is Häagen-Dazs, the uber-fashionable ice cream brand (and as an ice cream fanatic I’ll admit it’s utterly delicious).  So how have they done it? WHAT’S IN A NAME?  EVERYTHING, AS YOU ASK  Ironically, the...

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