CAVANNA HOMES BROCHURE

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Contact us here about your project and we’ll get our creative minds onto it.

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CAVANNA HOMES BROCHURE

PROJECT OF THE MONTH WINNER

JULY 2019

Quality home-builder Cavanna Homes and their agency Bluesoup asked us to help them create a unique and special brochure for one of their top developments on the prestigious Wolborough Hill.

Both the Cavanna Homes marketing team and the Bluesoup creative team had an idea what they wanted but needed us to help bring it to life. The Cavanna brand was very new and they were keen to protect the integrity of that whilst producing something a bit different from their current portfolio of development brochures.

Action

The first nut to crack was the cover; all their brochures were printed with a beautiful rich navy cover, with the stunning Cavanna Homes logo a combination of reversed-out white and aqua green. We had to ensure that whatever we did emulated this style, but with a twist.

We came up with a bold, exciting approach using Keaykolour Mosaic Embossed Navy Blue stock to give a stunning, tactile finish that closely matched the Cavanna brand colour.

White and aqua-green foil blocking was added to create the logo and other text on this cover, as it was too dark to be printed on conventionally.

For the inside text pages our clients were keen to emulate another property brochure they’d seen which had an ultra-matt coating  throughout, plus spot gloss UV for all images. To match this, we used a rollercoat matt UV overall varnish to create a stunning contrast with the spot gloss UV varnished imagery.

This was all tidily stitched with a capacity pocket inside the back cover to create a flexible space for the housing inserts.

Specification

Title:               Cavanna Wolborough Hill brochure
Size:                A4+ landscape
Print:              Full colour throughout plus white and aqua foil to cover
Materials:       300gsm Keaykolour Mosaic Embossed Navy Blue for cover; 200gsm silk text and inserts
Finishing:       Die-cut cover with glued pocket, matt UV overall varnish and spot gloss UV throughout, stitched (stapled) spine

Result

This entire project was the masterpiece of 3 entities working together; end client, design agency and creative printer. We love working as part of a dynamic team and when the results are as eye-wateringly stunning as this brochure it is so rewarding for everyone involved.

This breathtaking brochure has to be seen to be believed and we hope the photos and videos on this page do it justice. There was no question that we’d select this beauty for our Project of the Month award.

What is the Project of the Month Award?

It is our very own awards programme launched in January 2018. We get to see hundreds of examples of creative, beautiful marketing every month and we wanted to recognise and reward those marketers who are bold enough to push the boat out. Each month, we shortlist the most innovative, daring and creative marketing projects that we print and choose one overall winner. It’s all part of our drive to make marketers’ lives easier and more rewarding.

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