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Sandwich Pad
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TURNAROUND
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LOVE
IN-HOUSE
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FAST
TURNAROUND
CUSTOMER
LOVE
IN-HOUSE
EXPERTS
MARKETING
AWARDS
MORE THAN A
PRINTER
MARKETER
HUB
CASE STUDY
SANDWICH PAD
A Westcountry design agency with plenty of kick yet not ashamed of their country heritage. This was what we were presented with. They’re creative, they’re ambitious, they’re bold. A branded lunchbox tin full of promotional goodies? Just the ticket.
This part of the campaign was intended to look like a good old ham-and-cheese sandwich.
Action
Throughout the next few weeks, we researched almost every option on the planet. Finally, after many late nights and fiddly test runs, we settled on this: the Sandwich Pad.
We printed an image of a bread slice, then collated them into stacks with 3 layers of coloured sheets in the middle (green, yellow and pink to represent lettuce, cheese and ham). Then we cut the stacks into individual squares, glued one edge to create a pad and finally ram-punched each one to create the sandwich shape. Ingenious, isn’t it?
Specification
Title:Â Â Â Â Â Â Â Sandwich Pad
Size:Â Â Â Â Â Â Â Â Â 120 x 145mm
Print:Â Â Â Â Â Â Â Â Full colour throughout
Materials:Â Â Â Â Bread: 80gsm white uncoated; Fillings: 80gsm tinted
Finishing:Â Â Â Â Â Collated, glued and ram-punched
Result
Our client was rapturous (and so were we). As a result, they won literally dozens of juicy contracts and also became a talking point in the design-agency world.
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MATTCORE CREATIVE
What is the Project of the Month Award?
It is our very own awards programme launched in January 2018. We get to see hundreds of examples of creative, beautiful marketing every month and we wanted to recognise and reward those marketers who are bold enough to push the boat out. Each month, we shortlist the most innovative, daring and creative marketing projects that we print and choose one overall winner. It’s all part of our drive to make marketers’ lives easier and more rewarding.
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