L'Oreal Lookbook

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Contact us here about your project and we’ll get our creative minds onto it.

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CASE STUDY

L’OREAL LOOKBOOK

“L’Oreal are stylish, they are arrogant, they are French. You must make sure this is the basis of their Lookbook.” These are the instructions we received from the publisher – they needed an odd-sized book with thick, high-gloss pages.

Action

Our recommendations for this project had to follow specific guidelines, although we were given liberty in using our expertise to create something special. 400gsm silk art board, printed on our high-quality litho presses with an overall gloss lamination, gave the images clarity and definition. This also lent the whole book a rigidity well above standard publications.

Wiro binding (using a silver wire) finished the lookbook nicely and complemented its stylish yet simplistic design. It also doubled up as a practical way for end users to turn pages freely.

Final delivery involved 14 countries across Europe and the rest of the world, as well as liaison with representatives in each country to distribute the books within the time frame.

Specification

Title:
L'Oréal Summer Lookbook
Size:
230 x 200mm
Printing:
Full colour throughout
Materials:
400gsm silk
Finishing:
Gloss laminated both sides, wiro bound with silver wire

Result

A durable, tactile brochure that speaks volumes for the quality of the brand. We are so pleased with the final result and our client is too!

Lithographic printing - litho print with Newton Print

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Just received the Summer Look Books for L’Oreal: GORGEOUS! Well done Simon and thank you; it is not easy to please L’Oreal but they are delighted!

MIKEL'OREAL TRIBUTE

What is the Project of the Month Award?

It is our very own awards programme launched in January 2018. We get to see hundreds of examples of creative, beautiful marketing every month and we wanted to recognise and reward those marketers who are bold enough to push the boat out. Each month, we shortlist the most innovative, daring and creative marketing projects that we print and choose one overall winner. It’s all part of our drive to make marketers’ lives easier and more rewarding.

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