Skip to main content

L'Oreal Lookbook

Fast creative packaging printing turnaround - Newton Print
FAST
TURNAROUND
5-star customer service Devon printing company, Newton Print
CUSTOMER
LOVE
In house creative packaging printing experts at Newton Print
IN-HOUSE
EXPERTS
Award winning creative packaging company and marketing experts
MARKETING
AWARDS
Printing and packaging company with creative ideas
MORE THAN A
PRINTER
Carbon Balanced Creative packaging and printing company, Newton Print
CARBON
BALANCED
FAST
TURNAROUND
CUSTOMER
LOVE
IN-HOUSE
EXPERTS
MARKETING
AWARDS
MORE THAN A
PRINTER
CARBON
BALANCED

CASE STUDY

L’OREAL LOOKBOOK

“L’Oreal are stylish, they are arrogant, they are French. You must make sure this is the basis of their Lookbook.” These are the instructions we received from the publisher – they needed an odd-sized book with thick, high-gloss pages.

Action

Our recommendations for this lookbook printing project had to follow specific guidelines, although we were given liberty in using our expertise to create something special. 400gsm silk art board, printed on our high-quality litho presses with an overall gloss lamination, gave the images clarity and definition. This also lent the whole lookbook a rigidity well above standard publications.

Wiro binding (using a silver wire) finished the lookbook printing nicely and complemented its stylish yet simplistic design. It also doubled up as a practical way for end users to turn pages freely.

Final delivery involved 14 countries across Europe and the rest of the world, as well as liaison with representatives in each country to distribute the books within the time frame.

Specification

Title:
L'Oréal Summer Lookbook
Size:
230 x 200mm
Printing:
Full colour throughout
Materials:
400gsm silk
Finishing:
Gloss laminated both sides, wiro bound with silver wire

Result

A durable, tactile brochure that speaks volumes for the quality of the brand. We are so pleased with the final result and our client is too!

Lithographic printing - litho print with Newton Print

YOU MIGHT LIKE

Just received the Summer Look Books for L’Oreal: GORGEOUS! Well done Simon and thank you; it is not easy to please L’Oreal but they are delighted!

MIKEL'OREAL TRIBUTE

What is the Project of the Month Award?

It is our very own awards programme launched in January 2018. We get to see hundreds of examples of creative, beautiful marketing every month and we wanted to recognise and reward those marketers who are bold enough to push the boat out. Each month, we shortlist the most innovative, daring and creative marketing projects that we print and choose one overall winner. It’s all part of our drive to make marketers’ lives easier and more rewarding.

YOU MIGHT ALSO LIKE

Spot uv look book printing

SPOT UV

Grab your customer’s attention by highlighting specific areas with high-gloss varnish.

DISCOVER MORE
foiled look book printing

FOIL BLOCKING

Foil blocking instantly lifts the simplest designs with a metallic splash of foil.

DISCOVER MORE
Loreal look book printing

SEE ALL PACKAGING

Click here for an overview of our printed packaging range.

DISCOVER MORE

BRANDS WE’VE WORKED WITH

SIGN UP TO BE INSPIRED

You can unsubscribe at any time. Read our privacy policy.

[formidable id=8]

PROJECT
OF THE MONTH

MARKETER
HUB

NEED
CREATIVE DESIGN?

GET IN TOUCH

[formidable id=”4″]