MOONPIG KFC SCRATCH & SNIFF CARDS

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FIND OUT HOW WE CAN HELP YOU TODAY

Contact us here about your project and we’ll get our creative minds onto it.

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MOONPIG KFC SCENTED CARDS

PROJECT OF THE MONTH WINNER

FEBRUARY 2020

Greetings card specialist Moonpig approached us to help develop a scratch-and-sniff Valentines Day greetings card as part of their brand partnership with KFC!

Action

Traditionally, cooked food scents are extremely difficult to replicate in scratch-and-sniff so our first major challenge was to source a suitable fragrance oil. Working with the Moonpig PR team, we eventually stumbled upon an oil developed by a US fragrance house specifically for KFC. Working into the evenings, we managed to secure enough of the oil in just about enough time to convert it to printable format.

We then printed the cards on a sturdy greetings-card board with the scent to one area of the front and dispatched to Moonpig in enough time for their pre-Valentines launch!

Specification

Title:
KFC scratch n sniff greetings cards for Moonpig
Size:
132 x 185mm
Printing:
Full colour plus fried chicken scratch n sniff
Materials:
330gsm greetings card board
Finishing:
Score and fold

Result

The fragrance is definitely a KFC chicken coating smell! The Moonpig PR team were delighted and the campaign generated a huge amount of PR for the company, as well as selling out the cards on their site within days! After a lot of hard work from all involved, we’re totally pumped that it’s worked so well.

Lithographic printing - litho print with Newton Print

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We honestly can't thank you enough, without your help, this project never would've been such a great success.

ZsofiMoonpig

What is the Project of the Month Award?

It is our very own awards programme launched in January 2018. We get to see hundreds of examples of creative, beautiful marketing every month and we wanted to recognise and reward those marketers who are bold enough to push the boat out. Each month, we shortlist the most innovative, daring and creative marketing projects that we print and choose one overall winner. It’s all part of our drive to make marketers’ lives easier and more rewarding.

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