PACKAGING BROCHURE

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NEWTOWN PACKAGING KRAFT BROCHURE

PROJECT OF THE MONTH WINNER

APRIL 2019

Redditch-based Newtown Packaging asked us to produce this clever brochure incorporating a Kraft cover to give a nod to their core products.

Action

The marketing team at Newtown Packaging were keen to use a Kraft material for the cover of their brochure which came with the challenge of printing their corporate green and black colours without compromise to their branding.

We used a special digital process to give the cover print an extra opacity as well as a subtle sheen to contrast against the tactile Kraft material.

We then printed the inside pages on a 150gsm uncoated to continue the tactile, creative theme throughout and bound it all with a classy PUR spine.

Specification

Title:
Newtown Packaging brochure
Size:
A4 portrait
Printing:
Full colour throughout
Materials:
280gsm Kraft cover; 150gsm uncoated text
Finishing:
Perfect (PUR) bound

Result

This is such a perfect brochure for a packaging company that we couldn’t resist choosing it for this month’s Project of the Month award. The simplicity of the cover design works really well on this Kraft board and we love it!

What is the Project of the Month Award?

It is our very own awards programme launched in January 2018. We get to see hundreds of examples of creative, beautiful marketing every month and we wanted to recognise and reward those marketers who are bold enough to push the boat out. Each month, we shortlist the most innovative, daring and creative marketing projects that we print and choose one overall winner. It’s all part of our drive to make marketers’ lives easier and more rewarding.

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