PERSONALISED DIRECT MAIL

FIND OUT HOW WE CAN HELP YOU TODAY

Contact us here about your project and we’ll get our creative minds onto it.

Contact
Fast printing turnaround
FAST
TURNAROUND
CUSTOMER
LOVE
In house printing experts at Newton Print
IN-HOUSE
EXPERTS
Award winning printing and marketing
MARKETING
AWARDS
More than just a printing company
MORE THAN A
PRINTER
Printing and marketing company
MARKETER
HUB
FAST
TURNAROUND
CUSTOMER
LOVE
IN-HOUSE
EXPERTS
MARKETING
AWARDS
MORE THAN A
PRINTER
MARKETER
HUB

CASE STUDY

PERSONALISED DIRECT MAIL

The holiday cottage industry in South Devon is competitive yet full of scope.  You have to be ahead of the game to win.  As a result, our client asked us to help them fine-tune their targeted print campaigns to existing customers, helping them maximise return visits.

Action

Our client had an extensive database which we worked on together to find the data we needed.  We then used this data to personalise each mailer via our software, so that each mailpiece was unique.

Data we used included personalised imagery (dependent on previous holiday locale). In addition, we included pet or child requirements, holiday frequency and family size.

For example, a client may always take their holiday in a particular town each year and is known to be a middle-aged couple with a dog. Therefore the mailer for this client would contain only content relating to those specific needs. Details such as child-friendly attractions or information on other towns were excluded as they weren’t relevant.

Specification

Title:               Personalised Direct Mail Leaflet
Size:                160 x 160mm, 6pp
Print:              Digital print throughout
Materials:       250gsm silk
Finishing:       Roll-folded, addressed and posted

Result

This personalised direct mailer gave each recipient a targeted, highly relevant call-to-action. This meant that all the unnecessary clutter was removed, leading to improving ROI and increased visitor numbers.

FROM THE BLOG

January 9, 2019 in Branding, Company news

Brand Refresh

BRAND REFRESH LAUNCH We're delighted to announce the latest evolution…
MORE
August 8, 2018 in Australia, Charity, Company news

AUSTRALIA CHARITY SUPPORT

Australia Drought Relief We are delighted to announce that we're…
MORE
February 16, 2018 in Awards, Company news

FEEFO GOLD AWARD 2018 WINNERS

February 2018: Newton Print has won the Feefo Gold Service award…
MORE
January 5, 2018 in Branding, Marketer Hub

BODEN: UGLY BUILDING, NICE CLOTHES

Ugly Building, Nice Clothes That headline is the inscription used…
MORE

BRANDS WE’VE WORKED WITH

SIGN UP TO BE INSPIRED

You can unsubscribe at any time. Read our privacy policy.

Sign up to newsletter
SIGN UP TO BE INSPIRED

You can unsubscribe at any time. Read our privacy policy.

Sign up to newsletter

PROJECT
OF THE MONTH

MARKETER
HUB

NEED
CREATIVE DESIGN?

GET IN TOUCH

Footer Get In Touch Form