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JURASSIC WORLD PACKS

Project of the Month Winner

MAY 2018

Into Film, an educational charity that runs film programmes for schools, launched their latest project aimed at taking the upcoming Jurassic World film into Key Stage 2 classrooms.

Brief

Our client wanted to run an interactive campaign with schools around the UK to promote the Jurassic World film and particularly its value to the environmental debate. The packs would include a full set of resources for classroom debates.

Action

The team at Into Film asked us to help pull together all the elements of these packs. Their plan was to produce a print pack for each participating school which would contain all the resources needed to hold a fully-fledged debate to tie in with the environmental issues at stake in the Jurassic World film. We printed and assembled the packs and mailed them to schools around the UK. Each pack contained:

Specification

  • 1x A2 poster
  • 2x lectern posters
  • 8x sticker sheets
  • 90x A5 2pp leaflets
  • 2x rosettes
  • 1x letter

Result

The creativity and attention to detail that the Into Film team put into this campaign was the reason we felt they deserved our Project of the Month award.

What is the Project of the Month Award?

It is our very own awards programme launched in January 2018. We get to see hundreds of examples of creative, beautiful marketing every month and we wanted to recognise and reward those marketers who are bold enough to push the boat out. Each month, we shortlist the most innovative, daring and creative marketing projects that we print and choose one overall winner. It’s all part of our drive to make marketers’ lives easier and more rewarding.

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