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YOGI LOOK BOOK
FAST
TURNAROUND
CUSTOMER
LOVE
IN-HOUSE
EXPERTS
MARKETING
AWARDS
MORE THAN A
PRINTER
MARKETER
HUB
FAST
TURNAROUND
CUSTOMER
LOVE
IN-HOUSE
EXPERTS
MARKETING
AWARDS
MORE THAN A
PRINTER
MARKETER
HUB
YOGI LOOK BOOK
Project of the Month Winner
DECEMBER 2017
Manchester-based agency Laced Creative were looking for the perfect print partner to produce a unique look book for their client YOGI, a luxury footwear brand.
Brief
Our client wanted to replicate the rustic charm of this very traditional, hand-made brand in print, creating a look book that replicated the on-product brand positioning.
Action
We took our client’s brief and worked it into something that was both practical and beautiful, presenting a number of options including either a thread-sewn or perfect-bound spine to keep it durable. The cover became a very pure, uncluttered spot UV on the brown Kraft board to highlight the minimalism and cleanness of the brand. This was complemented by the perfect thickness and ruggedness of our choice of uncoated paper for the text pages.
Specification
Title:Â Â Â Â Â Â Â YOGI Look Book
Size:Â Â Â Â Â Â Â Â Â A4
Print:Â Â Â Â Â Â Â Â Full colour throughout
Materials:Â Â Â Â 390gsm Kraft uncoated cover; 170gsm uncoated text
Finishing:Â Â Â Â Â Cover spot UV varnished, perfect bound
Result
Laced Creative’s bold creativity and unique approach led us to choose this book for our prestigious Project of the Month award. It’s a gorgeous project that looks simply stunning.
What is the Project of the Month Award?
It is our very own awards programme launched in January 2018. We get to see hundreds of examples of creative, beautiful marketing every month and we wanted to recognise and reward those marketers who are bold enough to push the boat out. Each month, we shortlist the most innovative, daring and creative marketing projects that we print and choose one overall winner. It’s all part of our drive to make marketers’ lives easier and more rewarding.
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