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CONCERTINA POP-UP PACK
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FAST
TURNAROUND
CUSTOMER
LOVE
IN-HOUSE
EXPERTS
MARKETING
AWARDS
MORE THAN A
PRINTER
MARKETER
HUB
Bio-Kult Concertina Mailer
Project of the Month Winner
September 2018
Our latest award-winning project comes in the form of this indescribably clever concertina booklet, which our client ADM Protexin Ltd asked us to produce for their Bio Kult brand.
Brief
Our client had a clear idea of what they wanted and asked us to make their dream a reality. They needed a 12-panel concertina leaflet with a number of add-on features to complement their Christmas campaign aimed at journalists.
Action
As one of the UK’s leading experts in pop-up and concertina printing, ADM Protexin asked us to create their journalist mailer pack. We took their initial visuals and worked with our team of paper engineers to make this a functional, working mailer. Our client asked us to find a way to include a roll-folded leaflet, micro-envelope with concertina-folded insert, 8pp booklet and a pop-up Christmas tree all within one concertina-folded mailer.
We laser-cut the pop-up Christmas tree element, die-cut the micro-envelope, folded and hand stitched the mini booklet. We then hand glued all the other elements into the concertina.
Specification
Title:Â Â Â Â Â Â Â Â Bio-Kult Christmas Countdown Challenge mailer
Size:Â Â Â Â Â Â Â Â Â A6
Print:Â Â Â Â Â Â Â Â Full colour throughout, litho and digital
Materials:Â Â Â Â Combination of silk and uncoated elements
Finishing:Â Â Â Â Â Concertina-folded, hand-stitched booklet, laser-cut pop-up, die-cut custom envelope, roll-folded leaflet
Result
This mailer includes so many complex elements that all work together to create a real masterpiece. We loved the boldness of our client’s approach and we really enjoyed the challenge of turning their creative ideas into reality.
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”We're always looking for new and innovative ways to speak to our audience, and we're really happy with the final look of this piece!
HayleyBio-Kult
What is the Project of the Month Award?
It is our very own awards programme launched in January 2018. We get to see hundreds of examples of creative, beautiful marketing every month and we wanted to recognise and reward those marketers who are bold enough to push the boat out. Each month, we shortlist the most innovative, daring and creative marketing projects that we print and choose one overall winner. It’s all part of our drive to make marketers’ lives easier and more rewarding.
BRANDS WE’VE WORKED WITH
