SELECTIVE ASIA SCENTED MAILER

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FIND OUT HOW WE CAN HELP YOU TODAY

Contact us here about your project and we’ll get our creative minds onto it.

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SELECTIVE ASIA SCENTED MAILER

Project of the Month Winner

MARCH 2018

Selective Asia, an award-winning specialist tour operator based in Brighton, found exactly what they were after in this striking scratch-and-sniff campaign

Brief

They were looking for a direct mail campaign that evoked the multi-sensory experience of a holiday in the Far East. This was part of a campaign specifically designed to recall the sights and smells associated with Asian cuisine.

Action

We worked with the Selective Asia marketing team to help them explore the options for multi-sensory print. Our range of scents suitable for the printing process was an integral part of the planning stage as Nick and his team didn’t want the expense of developing a custom scent. From the samples, including curries and various spices, the client chose a lemongrass scent which we applied with the scratch-and-sniff process to the booklet cover. We then packed this up in a custom-printed envelope and posted it to over 3,500 UK addresses.

Specification

Title:
Selective Asia Scratch-and-Sniff scented mailer
Size:
A5 8pp portrait
Printing:
CMYK plus scratch-and-sniff scent
Materials:
170gsm silk
Finishing:
Saddle-stitched, packed in envelopes and posted

Result

Nick and his team showed creativity and a keen understanding of the value of multi-sensory experiences to maximise the return on their scented direct mail campaign. We loved the approach and their creative use of subconscious scents; we’re delighted to nominate them our Project of the Month award winner for this month!

Lithographic printing - litho print with Newton Print

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We had a tight timeline which Newton Print managed to keep to, despite a few tricky requests from us. Great result!

NickSelective Asia

What is the Project of the Month Award?

It is our very own awards programme launched in January 2018. We get to see hundreds of examples of creative, beautiful marketing every month and we wanted to recognise and reward those marketers who are bold enough to push the boat out. Each month, we shortlist the most innovative, daring and creative marketing projects that we print and choose one overall winner. It’s all part of our drive to make marketers’ lives easier and more rewarding.

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