WINNER: ADIDAS SCENTED ZINE
Fragrance marketing and fragrance printing for Adidas with Newton Print

Project of the Month Award Winner

June 2018

Brief

Our latest award-winning project is for our client TCO London, a multi-channel media and branded content agency based in London. They were looking for something special to lift Adidas' zine to the next level.

Action

TCO came to us to draw on our wealth of expertise in scratch-and-sniff fragrance printing. We helped them to finetune their idea and develop three relevant fragrances for each zine to coincide with the Adidas special edition shoe colour theme. Fragrances included: 'New Shoes', 'Spray Paint', 'Liquorice', 'Lemon' and 'Banana'. We sourced a paper to match the existing print portfolio of Adidas zines, printed with special inks and applied the scent, then distributed to retail stores around the UK and Europe.

Specification

Title:Adidas Zine
Size:A3
Print:  Full colour throughout plus 3 scratch-and-sniff scent panels
Materials: 

110gsm uncoated

Finishing:Fold to A7, pack individually in poly bags


Result

The retro designs of these zines and the 3 distinctive fragrances gave this marketing campaign a massive wow factor, and just what the client was looking for! We felt that their brave use of multiple aromas across the design was deserving of recognition.

"Great, fast and good communications. Zine looks great - Thanks a lot!"

Newton Print Project of the month Portfolio Adidas Scented Scratch and Sniff Fragrance Zine Printing Award Winner

Newton Print Project of the month Portfolio Adidas Scented Scratch and Sniff Fragrance Zine Printing Award Winner

Newton Print Project of the month Portfolio Adidas Scented Scratch and Sniff Fragrance Zine Printing Award Winner

Newton Print Project of the month Portfolio Adidas Scented Scratch and Sniff Fragrance Zine Printing Award Winner

Newton Print Project of the month Portfolio Adidas Scented Scratch and Sniff Fragrance Zine Printing Award Winner

What is the Project of the Month Award?

It is our very own awards programme launched in January 2018. We get to see hundreds of examples of creative, beautiful marketing every month and we wanted to recognise and reward those marketers who are bold enough to push the boat out. Each month, we shortlist the most innovative, daring and creative marketing projects that we print and choose one overall winner. It's all part of our drive to make marketers' lives easier and more rewarding.