WINNER: CONCERTINA POP-UP PACK
Newton Print Project of the month Portfolio Bio-Kult Concertina Leaflet with Pop-up, Die Cut and Mini Booklet

Project of the Month Award Winner

September 2018

Brief

Our latest award-winning project comes in the form of this indescribably clever concertina booklet, which our client ADM Protexin Ltd asked us to produce for their Bio Kult brand. They had a clear idea of what they wanted and asked us to make their dream a reality. They needed a 12-panel concertina leaflet with a number of add-on features to complement their Christmas campaign aimed at journalists.

Action

As one of the UK's leading experts in pop-up and concertina printing, ADM Protexin asked us to create their journalist mailer pack. We took their intial visuals and worked with our team of paper engineers to make this a functional, working mailer. We had to find a way to include a roll-folded leaflet, micro-envelope with concertina-folded insert, 8pp booklet and a pop-up Christmas tree all within one concertina-folded mailer.

We laser-cut the pop-up Christmas tree element, die-cut the micro-envelope, folded and hand-stitched the mini booklet and then hand-glued all the other elements into the concertina.

Specification

Title:Bio-Kult Christmas Countdown Challenge mailer
Size:A6
Print:  Full colour throughout, litho and digital
Materials: Combination of silk and uncoated elements
Finishing:Concertina-folded, hand-stitched booklet, laser-cut pop-up, die-cut custom envelope, roll-folded leaflet 


Result

This mailer includes so many complex elements that all work together to create a real masterpiece. We loved the boldness of our client's approach and we really enjoyed the challenge of turning their creative ideas into reality.

Newton Print Project of the month Portfolio Bio-Kult Concertina Leaflet with Pop-up, Die Cut and Mini Booklet

Newton Print Project of the month Portfolio Bio-Kult Concertina Leaflet with Pop-up, Die Cut and Mini Booklet

Newton Print Project of the month Portfolio Bio-Kult Concertina Leaflet with Pop-up, Die Cut and Mini Booklet

Newton Print Project of the month Portfolio Bio-Kult Concertina Leaflet with Pop-up, Die Cut and Mini Booklet

Newton Print Project of the month Portfolio Bio-Kult Concertina Leaflet with Pop-up, Die Cut and Mini Booklet

Newton Print Project of the month Portfolio Bio-Kult Concertina Leaflet with Pop-up, Die Cut and Mini Booklet

Newton Print Project of the month Portfolio Bio-Kult Concertina Leaflet with Pop-up, Die Cut and Mini Booklet

Newton Print Project of the month Portfolio Bio-Kult Concertina Leaflet with Pop-up, Die Cut and Mini Booklet