PERSONALISED PRINTING: THE DIFFERENCE IS IN THE DETAIL
From bespoke direct mail to individually personalised catalogues, personalisation is the latest and most effective printed marketing focus.
You'll no doubt have wondered why your holiday cottage provider seems to send you suggestions for your next stay that only include houses that allow you to take your dog, in the village you always like to stay in. Or maybe you've noticed that your Boden catalogue seems to have been written specifically for you.
On the other hand, you may not have noticed this at all. And that's where the power is in personalised printing: subconsciously, it's focussing intensely on the emotional benefits that are completely relevant to you and filtering out what you don't want to know.
The best bit is, you can begin your own personalised customer journeys now. Our Indigo digital presses and hands-on marketing consultancy give you the opportunity to be up there with the best. With a good dose of the right data and a sprinkling of our creativity, there's nothing to stop you making a blast through a cost-effective personalised printing campaign that will wow your customers (and your boss).
Take a look at one of our case studies for starters...