SOFT TOUCH LAMINATE: A TOUCH OF CLASS
Imagine that soft, velvet feel like the touch of a rose petal that oozes quality... Soft touch laminate might be the new kid on the block, but it certainly never fails to make a real impact. This is how you can achieve that ultimate return: your soft-touch brochure will be passed around your customers' offices, sparking conversations with you at the centre!
Soft touch lamination is one of the best-loved finishes and trusted by thousands of marketers to give their print an incomparable quality. With a velvet-soft touch and a robust surface there's no wonder it's a popular choice for direct mail, brochure covers, postcards and more.
This finish is famed for achieving that can't-put-it-down effect but there's more to it than just cosmetics. It also protects the print from scratching and does a much better job of bringing out the vibrant colours of print; a true all-rounder. We're about affordable yet striking solutions and soft touch laminate is one of the most perfect examples. You want to find some way of breaking the mould without breaking the bank? Well, here's a start.
Your own imagination is pretty well open to creative license, but here's where we think works best with soft touch lamination:
- Brochure covers, direct mail and postcards
- Luxury hospitality or leisure brochures
- High-end product marketing
- On a silk paper for best results
- Use with Spot UV for maximum contrast
SWOT SPOT
Laminating is essentially an ultra-thin sheet of plastic that's heat-sealed to the surface of the paper once it's printed. This has the effect of protecting the print from water droplets, scratches and dog-eared corners. There are a few different alternatives available including anti-scuff laminate and textures such as fabric or leather effects.
Our print gurus have a few words of advice for you too:
"Soft-touch lamination is truly awesome and we can't recommend it enough. You just need to watch out for large areas of solid, dark colours such as black, navy, grey etc. This laminate is likely to show up incriminating fingerprints or marks if it has a dark colour beneath it, so bear that in mind when you're designing for soft-touch laminated print."
If you want more, check out our case study where you'll see soft touch laminate in action.
