Stitched Brochures

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SADDLE STITCH: THE BESTSELLING MARKETING STAPLE

Saddle stitch binding is the cost-effective way to produce tidy, good-looking booklets that are durable and easy to use.

What is saddle stitch binding?

Saddle stitched brochures have a spine that is bound with two staples (stitching is basically the printer’s jargon for stapling). It’s the most economical way of printing brochures with 8-40 pages (depending on the paper thickness – more on that later) and is reasonably durable too.

Stitched brochures lay flat well when opening for either portrait or landscape versions without being too springy and can look great where the print flows across a spread. More than 40 pages in a brochure tends to require perfect (PUR) binding as it’s too bulky for staples.

How can I use stitched bound brochures?

Stitch binding is great for brochures of all kinds including corporate overviews, price lists, product brochures, look books, manuals, small catalogues, annual reports etc.

They can also be embellished with some fantastic printing techniques and flourishes to bring out the best of your marketing materials, such as:

  • Coloured wire, e.g. black, white, gold, bronze, red, blue, green
  • Lamination, which helps protect the cover
  • Spot UV varnish to the cover or throughout to highlight images
  • Foil block

What are popular sizes for saddle stitched brochure printing?

  • A4, portrait or landscape
  • A5, portrait or landscape
  • 210 x 210mm square
  • A6, portrait or landscape
  • Unusual sizes work really well too!

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What is stitched binding useful for?

  • Brochures
  • Price Lists
  • Catalogues
  • Manuals
  • Look Books

See this in action

Saddle stitched interiors brochure

INTERIORS BROCHURE

This luxury brochure for our client Vtec combined a super-velvety soft-touch laminated cover, saddle stitched spine with tactile uncoated paper inside to stunning effect.


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Blackheath stitched brochure

BLACKHEATH BROCHURE

A truly lovely brochure for our client Blackheath Halls in London, combining spot UV varnish, silver foil block and stitched binding to achieve the most wonderful effect.


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Hentland brochure with saddle stitch binding

HENTLAND BROCHURE

This stapled brochure oozes class on every page; an exquisite blend of metallic Pantone spot colours, foil blocking, spot UV varnish, anti-scuff laminate and translucent paper.


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FREQUENTLY ASKED QUESTIONS

Is saddle stitch the same as a stapled brochure?

Yes, it is exactly the same; just printer’s jargon I’m afraid! Saddle stitching is the correct term for a stapled brochure, which is also known as stitched or stitch spine. It has nothing to do with thread-stitching, it just refers to the method used to insert the stapling wire (our equipment doesn’t use U-shaped staples like a standard office stapler, it uses a reel of wire and ‘stitches’ it into the spine, a bit like a sewing machine!)

Are there enough pages in my brochure for a stapled spine?

You’ll need at least 8 pages for a stapled (saddle stitched) spine. Usually a maximum of 32 pages of text is recommended for saddle stitched brochure printing, but this will depend on the thickness of the paper used. We’d certainly recommend a perfect bound spine for anything with more pages than 60pp as it would be too bulky and springy for a standard saddle-stitch.

Can I have a small volume of saddle stitched brochures printed?

Saddle stitched (stapled) brochures are ideal for both low and high quantities including digital print. It’s a really cost-effective binding method and is relatively quick to produce. We produce a lot of digitally-printed brochures with a stapled spine and it does make a lot of sense given the relatively low cost and long life.

What paper specification is best for a saddle stitched brochure?

It probably goes without saying that saddle stitched books, catalogues and brochures work best with a decent, laminated cover (350gsm – 400gsm) and a thinner text paper (130gsm – 200gsm are the best options). This will give you the perfect blend of durability, cost-efficiency and quality. However, to save costs you can also have a brochure with the same thickness of paper all through, and you don’t need to laminate the cover if there’s not too much print coverage.

Perfect bound brochures are suitable for all paper options. Often, we find that catalogues and magazines are best on a gloss paper. Brochures, look books, guides etc are usually printed on a silk paper (less sheen than a gloss). For a touch of class and to give your brochure a ‘natural’ feel, go for a tactile uncoated paper. Ask us for samples to help you decide which is best for you.

Are saddle stitched brochures durable?

Saddle stitch binding use staples to create a strong spine which can withstand a lot of use and won’t be subject to pages falling out. We’ve been using this binding method for years and have never had any issues at all, so we’d highly recommend it.

If you need your brochure to really last long, we’d recommend either a perfect bound or section-sewn (thread sewn) bound book. This is literally as it sounds; the book is bound together at the spine with either a special glue or actual thread before the cover is attached. If you’re expecting your book to get a lot of use and want it to last for years, this is the one for you.

What printing techniques and special finishes can I use with saddle stitched brochures?

We always recommend a lamination for the cover to protect it and keep it looking tidy. You can choose from the standard matt or gloss, or go for a spot of luxury with soft-touch velvet lamination – truly irresistible! For extra protection (especially if you have a lot of dark colouring on the cover) then we recommend our anti-scuff matt laminate which is much more resistant to finger prints, scratches and marks.

The beauty of laminated covers is that you can choose an additional print finish or two to embellish it. Spot UV varnish works really well on top of matt and soft-touch laminations, and you can see examples here. Spot UV varnish on an uncoated cover has a really impressive effect too and you can see an example here.

Foil Blocking is also a really stunning visual effect and comes in a variety of colours and patterns, including holographic foil. You can read more about foil block printing here.

How do I set up my print artwork files for saddle stitched brochure printing?

Everything you need to know is in our guide to supplying artwork. If you need a helping hand though, please get in touch with our studio at 01626 368992 and the team will be happy to help, or pop a question into our chat window.

Can you produce stapled brochures with different colour staples?

Yes we can! We have a range of staple wire colours available, including black, white, blue, green, red, orange as well as some metallic colours. Ask our team for specific help in choosing which wire colour works best for you.

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