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The myths and misconceptions surrounding the paper and print industry suggest that paper-based media contributes to mass deforestation and has an adverse effect on the environment. The truth is: it doesn't. Industries that depend on trees, such as print, need thriving, growing forests to be able to thrive and grow themselves. It's in our interest. Ironic as it may sound, paper makes trees. And yes, our industry does have a carbon footprint. Almost every industry does, but it's not as big as has been made out; have a read through our incredible facts to find out how our footprint compares.