8 August 2018

Australia Drought ReliefWe are delighted to announce that we're supporting Operation Drought Relief, a programme by RRT to provide urgent support for drought-stricken farmers in Australia. We have family and friends in Australia and the scale of ruin faced by millions of farmers over there is tragic; some are even turning to suicide. The RRT charity is organising relief programmes to help these farmers in their hour of need, shipping animal feed and providing emergency funds for farming families. You can read more about the details of the operation here.We really...

16 February 2018

NEWTON PRINT AWARDED FEEFO GOLD TRUSTED SERVICE AWARD 2018 February 2018: Newton Print has won the Feefo Gold Service award for 2018, an independent seal of excellence that recognises businesses for delivering exceptional experiences, as rated by real customers.Created by Feefo, Trusted Service is awarded only to those businesses that use Feefo to collect genuine ratings and reviews. Those that meet the high standard, based on the number of reviews they have collected, and their average rating, are awarded. A badge of honour, this accreditation remains unique, as it is based...

5 January 2018

Ugly Building, Nice ClothesThat headline is the inscription used on the signage outside Boden’s headquarters; a humble, unassuming industrial building in West London. It’s a bit of a symbol for the entire brand; humble, unassuming yet very friendly and welcoming.Boden has intrigued me for years: what is it that such a personable, approachable brand has done so well to make it such a success?I’m sure most reading this will have had some sort of touchpoint with the Boden brand over the years; maybe you’re a customer and see their brilliant...

8 September 2017

Waiting times, guacamole and fast horses. Over to you...It’s midday in the city, you’ve had a rushed morning and it’s time to find lunch. As always, there’s a plethora of options to choose from: the tried-and-trusted McDonalds? Or do you want to spend a bit more time in a real restaurant? Maybe you’ll go for the quick-and-easy Sainsbury’s Meal Deal because… well, it’s easy.Whether you’re a city resident or a visitor, you’re sure to have faced this scenario at some point. And just as likely, you will have chosen the...

28 July 2017

Marketer Hub Event June 2017Looking for inspiration, advice or just a friendly bunch of people to talk marketing with? Then look no further! We've recently launched Marketer Hub Events which include a roundtable networking session every few months for marketers in the South West, in partnership with the international brand Protexin, based in Somerset. Our inaugural event was held on Monday 19th June, a beautiful hot summer morning which found us in the middle of the rolling Devon countryside. We were, in fact, all sitting round a table at the gorgeous Muddifords...

30 June 2017

Pasties, rebrands and missing udders. Fancy a read?No doubt you, like many, feel the pressure of competition is only getting greater. More suppliers crowd the market and new global supply chains take over local markets while technology gives customers greater power than ever. We’re all in the same boat.One of the questions we hear a lot from marketing teams is: “How can I build a brand that isn’t focussed on price?”. It’s a question that takes a lot of thought and strategy, because at the end of the day you’ve...

18 April 2017

How to learn from someone who says he doesn’t do marketingIt’s not unusual to hear of savage slanging matches between the various camps of a business. Perhaps none more so than those targeted at that poor blighted department: marketing.Marketers like us often feel a bit intimidated and looked down on. Sure, there are some awful examples out there and that’s inexcusable. But what about the countless hours of honest hard work that great marketers put in every day? For sure, marketing is massively misunderstood.There are even some people who have...

14 March 2017

Why finding your point of difference isn't as complicated as you thoughtDo you find it’s a struggle to stay competitive, differentiated and unique in a well-saturated market? Bearing in mind the fast pace of marketing (and every area of business), you're not alone.Being exceptional as a brand isn't something you can leave to chance. It’s often thought that you have to have an innovative, ground-breaking product to really stand out from the crowd. And that’s fine if you're either a huge company with a whopping budget for continuous R&D or...