Ice Cream Tub Sleeves

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Contact us here about your project and we’ll get our creative minds onto it.

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FRAVOCADO TUB SLEEVES

PROJECT OF THE MONTH WINNER

MARCH 2021

Plant-based ice cream brand Fravocado approached us to develop a sleeve to replace their printed tubs.

Action

Fravocado were looking to ditch their expensive printed tubs in favour of a completely customisable sleeve to reduce wastage and plastics in their packaging. Their dairy-free ice cream product required packaging that was recyclable but still ticked the compliance boxes.

The aim was for a more flexible packaging option that didn’t involve printing tens of thousands of printed tubs but that also could replace the plastic adhesive tamper-proof seal that wasn’t recyclable.

We developed a design for their new range of sleeves that formed a printed wrap around the tub but also doubled-up as a tamper-evident seal.

Title:
Fravocado tub sleeves
Size:
100 x 403mm
Printing:
Full colour
Materials:
400mic white freezer-safe box board
Finishing:
Die-cut and creased, folded and glued in one position

Result

A lovely way to reduce non-recyclable packaging whilst still providing a very impactful on-shelf presence.

What is the Project of the Month Award?

It is our very own awards programme launched in January 2018. We get to see hundreds of examples of creative, beautiful marketing every month and we wanted to recognise and reward those marketers who are bold enough to push the boat out. Each month, we shortlist the most innovative, daring and creative marketing projects that we print and choose one overall winner. It’s all part of our drive to make marketers’ lives easier and more rewarding.

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