Die Cut Printing

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Die Cut Printing: Disrupt the straight lines of the ordinary

Everyone knows that as a general rule, breaking up straight lines is one of the best ways to grab attention.  But it’s not always obvious that this can apply to printed media too.

Die cut direct mail pieces, for example, stand-out massively compared to the common A5, DL or A6 sizes.

It’s not just for leaflets and mailers though – you’ll achieve amazing results from die cut brochure covers, swing tags, posters or product packaging.

What is die cut printing?

This is the method we use to cut special shapes (IE anything other than rectangle or square). It means you can create a custom shaped direct mailer, leaflet etc. Die cutting is also what we use to create a cut-out section in the middle of a brochure cover or packaging card.

If you would like to find out more about custom die cut brochure printing then please do get in touch. Or pop a question in the chat window below. We’re always on hand to help.

Having been in the trade for over 35 years, we’ve seen some impressive shapes in our time.  Some of the most popular custom die cut printing products have been:

  • Brochure Covers
  • Invites
  • Direct Mail
  • Packaging
  • Swing Tags

SIMILAR PRODUCTS

IDEAS BOARD

What is custom die cut printing useful for?

  • Brochure covers
  • Pop-up mailers
  • Direct Mail
  • Packaging
  • Swing tags

CASE STUDIES

See this in action

NEC die cut direct mailer

NEC POP-UP DIE CUT MAILER

For some real wow factor, check out this jaw-dropping multi-layered pop-up die cut mailer for the NEC exhibition centre, complete with Spot UV flourishes.


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Die cut printing for Duesday wallet

DUESDAY WALLET

This exquisite die cut printed ‘welcome pack’ wallet, beautifully crafted using an embossed GF Smith material and printed with a spot Pantone yellow for extra oomph.


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STAY CAMPUS BROCHURE

A fascinating brochure design and print project with spinning ‘volvelle’ wheel and capacity pocket, including die-cutting and matt lamination with stitched spine


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Stephen Scown die cut brochure box

STEPHENS SCOWN BOX

This gorgeous die cut brochure presentation box which we created for law firm Stephens Scown oozes class, from the vibrant spot purple to the luxurious magnetic closure.


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FREQUENTLY ASKED QUESTIONS

How does die cutting work?

Die cut printing requires a customised die to create the shape. You’ll need to supply us with the outline of your shape so that we can check it over and then have it converted into the die. Be careful of sharp corners or deep troughs in the outline though as they’re likely to need smoothing out or rounding off to make it work.

What do I need to look out for when designing a die cut leaflet?

There’s not much you need to know about this as it is very straightforward for you to organise and we’ll do all the hard work for you. Just make sure that you’re not overdoing the die cut so that the flyer becomes weak (IE, don’t leave very thin strips of card by having the die cut area too close to the edge of the page). If you want to go really detailed with your cut pattern, it’s time to move over to laser-cutting.

Are there any sizes that work best for die cut mailers?

The main thing to remember is to make sure your design fits within a standard envelope size if you’re posting them out. It isn’t fun to find that your spectacular new die cut leaflet takes your mailing into the next band of postage! If you’d like to find out more about our die cut printing services then please get in touch.

Can I have a brochure with die cut cover?

Yes this is possible, either cutting an outline or a logo. Remember that any die cut lettering will be very flimsy and may need to be hand-bound because of the weakness of the die cut areas. Talk to our team for specific guidance to help you understand what will work best for your brochure.

BRANDS WE’VE WORKED WITH

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