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Foil Block Printing
FAST
TURNAROUND
CUSTOMER
LOVE
IN-HOUSE
EXPERTS
MARKETING
AWARDS
MORE THAN A
PRINTER
MARKETER
HUB
FAST
TURNAROUND
CUSTOMER
LOVE
IN-HOUSE
EXPERTS
MARKETING
AWARDS
MORE THAN A
PRINTER
MARKETER
HUB
Heavy metal print!
Foil block printing is arguably the most visually stunning of all embellishments available to print and definitely our favourite. The beauty of foil block is that even the most basic and simple of designs can be instantly lifted by a metallic splash of foil.
Foil blocking is one of so many special effects that will make your printing look incredibly special but it stands alone being so eye-catching; the way it catches the light can mesmerise the toughest of customers.
What is foil block printing?
Foil block printing is a unique process. It uses a moulded metal die which is heat-stamped onto the paper with an ultra-thin sheet of metal foil in between. This transfers the metal foil to the paper in the shape of the die.
It’s also known as hot foil printing because of the heat used in the process.
How can I use foiling in my printed marketing collateral?
Foil blocking is generally used to great effect as an embellishment to a luxury brochure or piece of direct mail. Most commonly, it’s used as part of a corporate brand within the logo or to highlight a landmark in company history (silver for 25 years etc).
However, foil printing can also be used in many other ways to enhance a design. Use it within illustrations to pick out flourishes, or to pick out a patterned background (geometric lines work really well). You can also use font as art with hot foil printing. Check out some of our images below for inspiration!
What colours are available with hot foil printing?
It’s generally taken for granted that foil block is silver or gold as they are the most common colours. But there’s far more to it than that; foil blocking is available in a huge range of different colours as well as some really special effects including:
- Holographic
- Pearlescent
- Textured
- Clear
- Gloss or Matt
- Almost any colour
What is foil block printing useful for?
- Logos
- Line Drawings
- Invitations
- Direct Mail
- Luxury Brochures
See this in action
LORIENT PRESENTER
This stunning sample presenter for our client Lorient made use of holographic foil and a gorgeous recycled board, finished off with a succulent magnetic closure.
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BLACKHEATH BROCHURE
A truly lovely brochure for our client Blackheath Halls in London, combining spot UV varnish and silver foil block to achieve the most wonderful effect.
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HENTLAND BROCHURE
This brochure oozes class on every page; an exquisite blend of metallic Pantone spot colours, foil blocking, spot UV varnish, anti-scuff laminate and translucent paper.
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FREQUENTLY ASKED QUESTIONS
What do I need to look out for when designing for foil block printing?
Remember that foil block relies on a metal die to stamp the design onto the paper, so don’t design your artwork with any foiling areas that are minutely detailed or have very fine lines. If you have a very complex illustration, you can pick out a lot of these details with a textured foil or by combining embossing with foiling.
Can you print foil block to match a Pantone colour?
Foil blocking is available in such a huge range of colours that you’re bound to find one to suit your brand. If you can’t though, there’s a pretty good workaround. Simply use a standard pantone colour within the print process, then apply a clear foil block over the top! Still gives the same foil block printed effect, but this time with your corporate colours as consistent as ever. Winner!
BRANDS WE’VE WORKED WITH
