FOIL BLOCK PRINTING: OUR FAVOURITE
Foil block printing is arguably the most stunning visual effect available to print and definitely our favourite. The beauty of foil block is that even the most basic and simple of fonts can be instantly lifted by a splash of foil.
Foil blocking is one of so many special effects that will make your print look incredibly special. Having said that, it stands alone being so eye-catching and the way it catches the light can mesmerise the toughest of customers.
Foil block printing is a unique process. It uses a moulded metal die which is stamped onto the paper with an ultra-thin sheet of metal foil in between. This transfers the metal foil to the paper in the shape of the die. Dies are always customised to your specific design, but once you've invested in a die it will last for years.
It's generally taken for granted that foil block is silver or gold. But there's far more to it than that, foil block can also be:
- Holographic
- Pearlescent
- Textured
- Clear
- Gloss or Matt
- Almost any colour
Here’s a few ideas for starters to help you get the best from foil block printing:
- Direct mail, invitations, brochures, packaging, catalogues, folders
- Highly creative, luxury promotional materials
- Try using a clear foil to highlight printed colours beneath
- Pick out your logo or strapline with a foil colour
SWOT SPOT
Foil blocking is a unique process. It uses a moulded metal die which is stamped onto the paper, with an ultra-thin sheet of metal foil in between. This transfers the metal foil to the paper in the shape of the die.
Dies are always customised to your specific design, but once you’ve invested in a die (typically £80 - £150 depending on the intricacy) then it’ll last for years.
Our print experts on what to look out for with foil blocking:
"Remember that foil block relies on a metal die stamping process. So don’t design your artwork with any areas to be foiled that are highly detailed, or involve very thin lines.”
Our creative suits have a word for you too:
"Foil blocking is available in such a huge range of colours that you’re bound to find one to suit your brand. If you can’t though, fear not; simply use a standard pantone colour within the print process, then apply a clear foil block over the top! Still gives the same foil blocked effect, but this time with your corporate colours as consistent as ever. Winner!”
Have a look at our Hentland Brochure and award-winning Blackheath Halls Brochure case studies to see foil block printing in action.
