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Spot UV

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SPOT UV: AN IRRESISTIBLE, EYE-CATCHING VARNISH

For a touch of class that’s impossible to ignore, Spot UV printing is a winner! It simply means that you can highlight specific areas with a high-gloss varnish that always grabs attention.

Spot UV printing is as effective at picking out images or logos as it is as a random ‘blind’ pattern that doesn’t follow the lines of the printed area beneath.  You can let your creative juices flow and actually, we’d really recommend it; check out this example here.  Nothing like a good bit of ‘wow factor’ to make your customers realise you’re special.

What is Spot UV printing?

Its full name is Spot Gloss UV Varnish. For a really in-depth discussion, check out our FAQ section below, but here’s a quick overview:

Spot UV varnish covers specific areas with a slightly raised, clear gloss varnish. It’s absolutely ideal for picking out logos, important text and images, or for more subtle design features.

Not only does it highlight your important information, it also provides a stunning contrast, especially when used with matt lamination. You’ve probably noticed when reading books that you’re subconsciously fingering the cover, feeling the contrast of the glossy Spot UV against the smooth matt lamination.

This is exactly the reaction your customers will give; not just because of the highly visual, eye-catching reflections of the gloss but also the tactile element. It’s this multi-sensual experience that makes Spot UV – and indeed all of print – so effective and unique.

How can I use Spot Gloss UV Varnish printing in my marketing plans and packaging?

  • Direct mail, brochures, calendars, catalogues, folders
  • Packaging boxes, sleeves and wallets
  • Highly creative, luxury promotional materials
  • Try using it in subtle patterns over the top of your print for added wow factor
  • Consider a high-build Spot UV for an even more tactile finish
  • Use on imagery to really bring out the colours and clarity

If you would like to find out more about adding spot uv to your packaging or marketing material then please do get in touch by phone, email or just pop a question in the chat window below.

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Lithographic printing - litho print with Newton Print

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Lithographic printing - litho print with Newton Print

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What is Spot UV printing useful for?

  • Brochure covers
  • Imagery
  • Postcards
  • Direct Mail
  • Calendars

FREQUENTLY ASKED QUESTIONS

What do I need to look out for with Spot UV printing?

Spot UV is a secondary process after print and as long as your artwork is set up right, the end result will look stunning as we work hard to make sure the registration is bang on. It’s difficult on short runs that are printed digitally though because of the registration issues with digital print, so we tend not to recommend it in this scenario.

How does Spot UV printing actually work?

To create the spot UV effect, the gloss varnish is applied to a printed sheet in an area that has been pre-specified with a piece of artwork which is then converted to a film. This varnished area is then placed under a UV lamp to cure it so that it dries instantly.

It can be defined to very fine lines but don’t go too thin (below 0.5mm) for areas that are critical, as the varnish may not be able to hold.

How can I use UV spot printing to make my brochure stand out?

We love Spot UV because it can make such a difference to a piece of print. The most obvious use for it is to pick out a logo or image. For the best impact though, you should consider using it as an overlay so that it doesn’t follow the lines of the print below. For example, having your logo in Spot gloss UV as a ‘watermark’ can be incredibly effective.

Can you add spot uv to my packaging?

Yes! Spot UV adds a touch of luxury and helps to highlight specific areas on your packaging design. Our design team are highly skilled in both the creative and technical aspect of packaging design so that it not only looks good but is cost-effective to produce.

Can you help me with luxury packaging?

Yes! We are experienced in luxury packaging, and can produce in a range of beautiful substrates. Printing embellishments including foiling, spot UV varnish, embossing and laminations are the best way to lift your luxury packaging.

Can you print sustainable packaging?

Yes! We are a certified BRC and Carbon Balanced printing company and we use vegetable-based, low-odour food-grade inks. We can help you ensure your packaging is fully recyclable and compostable too.

SEE THIS IN ACTION

spot uv packaging printing with Newton Print

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We helped to develop Precision Prep’s luxury sleeve packaging with spot UV varnish.

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Click here for an overview of our printed packaging range.

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